Is modern art passion or strategy?








Modern art has been a stage where creative passion and commercial strategies intertwine. Throughout history, artists, curators, art experts, and collectors have debated whether artistic creation is primarily driven by genuine passion or if strategy also plays a crucial role in establishing a foothold in the art market. This article explores this duality, presenting influential voices and key situations that have shaped this debate over the years.

The Artist as Passionate and Strategic

Modern art has seen countless artists who have balanced passion with strategies to achieve visibility and success. One iconic example is Jackson Pollock, renowned for his "dripping" technique. Pollock demonstrated that creative passion could merge with technical innovation, gaining recognition for both his skill and originality.

The Voice of Experts: Curators and Critics

The debate about passion versus strategy is often weighed by experts in the field. Catherine Craft, curator of modern art at the Museum of Modern Art (MoMA) in New York, has expressed that modern art has been propelled by passionate artists seeking bold new forms of expression. However, Craft also points out that strategy becomes relevant as artists seek opportunities to exhibit and disseminate their work.

Buyers and the Art Market

The modern art market is a stage where passion and strategy intriguingly intersect. Buyers and collectors often seek works that emotionally resonate with them, underscoring the importance of passion. However, strategy also plays a role in considering the investment value of a work and its potential to appreciate over time.

Institution Directors and Their Vision

Directors of important art institutions have brought their unique perspective to this debate. Philippe de Montebello, former director of The Metropolitan Museum of Art, has emphasized the importance of passion and authenticity in modern art. De Montebello believes that art that endures emanates from the artist's deep passion for their unique expression.

Conclusion: A Dynamic Coexistence

Ultimately, modern art appears to find its balance in a dynamic coexistence between passion and strategy. Passionate artists seek authentic and original forms of expression while also acknowledging the need to promote their work in a competitive market. The art market values both authenticity and commercial potential. Experts, curators, buyers, and institution directors contribute to enriching this debate, creating a complex landscape where both passion and strategy have their place. Ultimately, it is this interplay between both aspects that has allowed modern art to evolve and flourish over time.




Barcelona, August 2023.





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