What is digital art?








Digital art has undergone a remarkable evolution throughout history, driven by technological advancements and the creativity of visionary artists. In this article, immerse yourself in the fascinating world of digital art and discover its historical trajectory, the key digital tools used in its creation, and the prominent artists who have made their mark in this unique form of expression.

I. The Beginnings of Digital Art

Digital art had its beginnings in the 1960s, when artists began to experiment with the possibilities of computers in artistic creation. One fundamental milestone was the invention of the first computer graphics program, Sketchpad, by Ivan Sutherland in 1963. This innovation paved the way for the exploration of new forms of visual expression and laid the foundation for digital art.

II. The Digital Revolution and its Tools

With the advent of the digital era in the 1980s and 1990s, a revolution in art took place. Digital tools such as graphic design software like Adobe Photoshop and 3D modeling programs like Autodesk Maya allowed artists to expand their creative horizons. These digital tools have continuously evolved, providing artists with a wide range of options to create and manipulate images and artworks.

III. Prominent Digital Artists

Digital art has been shaped by the vision and creativity of numerous prominent artists. Among them is Nam June Paik, a pioneer in using technology in art, known for his interactive multimedia installations. Another influential artist is Bill Viola, whose powerful and emotive video artworks have left an indelible mark on the art scene. Additionally, digital artist Petra Cortright has gained recognition for her innovative approach to creating digital artworks and her exploration of internet culture.

IV. Digital Art Today

In the current digital era, digital art has found a prominent place in museums, galleries, and exhibitions worldwide. The "Digital Revolution" exhibition at the Barbican Centre in London in 2014 was a significant milestone, exploring the intersection between art, technology, and digital culture. Furthermore, online platforms such as DeviantArt and Behance have provided digital artists with a global showcase to display and sell their works, connecting artists and digital art enthusiasts from around the world.

V. The Future of Digital Art

Digital art continues to evolve as emerging technologies advance. Virtual reality and augmented reality are opening new creative frontiers, allowing for immersive and collaborative experiences like never before. Additionally, artificial intelligence is increasingly being explored as a creative tool, generating generative artworks and challenging the traditional notion of authorship. As technology continues to advance, digital art will continue to break barriers and challenge established artistic conventions.

VI. Ruiz&Polo

In the year 2020, during the Covid-19 pandemic, the partnership between the two founders of Ruiz&Polo emerged. Their vision is to create pictorial pieces through digital art that go beyond conventional aesthetic standards and aim to provoke reflection in their viewers about contemporary reality. Drawing inspiration from surrealism, with hints of eroticism and references to Pop Art and other art movements, these artworks from the Barcelona-based digital art firm are offered in limited editions at affordable prices. They represent a perfect combination of decoration and investment, as they also offer unique pieces of superior quality. They are ideal for embellishing a spacious living room.


Digital art has followed a fascinating journey from its beginnings to its current state. From the early experiments with computers to the present digital era, this art form has been propelled by the visions of artists and technological innovations. Digital artists have left a lasting imprint on the history of art and continue to inspire future generations. As digital art continues to evolve and explore new possibilities, its impact on the global art scene is expected to grow, and its contributions will be increasingly recognized and valued.




Barcelona, June 2023.






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