Digital art in Spain







Over the past decade, digital art has experienced exponential growth in Spain, becoming a cultural and artistic phenomenon that has left a significant mark on the national and international creative scene. This article will explore the evolution of digital art in Spain, from its inception to the present day, highlighting prominent artists, buyers, collectors, and the technological advancements that have shaped this unique form of artistic expression.

1. The Beginnings of Digital Art in Spain

Digital art in Spain had its early glimpses in the late 20th century with the advent of personal computers and the first graphic design software. In the 1980s, artists like Eduardo Kac began to experiment with the intersection of art and technology, creating digital works that challenged traditional artistic boundaries.

A pivotal event for digital art in Spain was the establishment of the Etopia Center for Art and Technology in Zaragoza in 1995. This institution became a hub for research and experimentation in digital arts in Spain, attracting artists such as Daniel Canogar, who stood out for his ability to merge digital art with sculptural elements and projections.

2. The Consolidation of Digital Art: Festivals and Exhibitions

With the passage of time, digital art in Spain started gaining recognition in the cultural sphere, leading to the creation of festivals and exhibitions solely dedicated to this art form. One noteworthy event is the International Festival of Digital Art (Ingráfica), held annually in Cáceres since 2003. This festival brings together digital artists from around the world, promoting collaboration and the exchange of ideas.

Moreover, institutions like the Reina Sofía National Museum and Art Center in Madrid have dedicated spaces to showcase digital art. A notable example is Rafael Lozano-Hemmer's work "Disconnection," an interactive installation that combines technology and audience participation.

3. The Vanguard of Digital Art: Virtual Reality and Generative Art

With the constant advancement of technology, digital artists in Spain have embraced new forms of expression, such as virtual reality (VR) and generative art. VR has allowed artists to create immersive experiences, transporting viewers to virtual worlds filled with imagination and creativity. A prominent exponent in this field is Eva Feiler, whose VR works have garnered widespread acclaim.

On the other hand, generative art, which employs algorithms and autonomous systems to create artwork, has gained popularity in Spain. Artist Alberto de la Rica has been a pioneer in this realm, crafting unique pieces that explore the interaction between art and artificial intelligence.

4. The Commercialization of Digital Art: Market and Collectors

As digital art has gained ground in Spain, a market for these works has also emerged. Online platforms like ArtSTAC and Virtual Gallery of Digital Art have facilitated the sale and distribution of digital art, connecting artists with buyers from around the globe.

Furthermore, Spanish collectors have started investing in digital art, recognizing the potential of this form of expression. Notable names in the world of digital art collecting in Spain include Carlos Urroz, former director of ARCO, and Juan Antonio Gómez-Pintado, president of Asprima.

5. Digital Art in the Public Sphere

Digital art has also left its mark on the public space in Spain. Urban digital art projects, such as the renowned "Luzinterrupción" by Daniel Canogar on Madrid's Gran Vía, have captivated the public's attention and become cultural symbols.

Additionally, the Spanish government has supported initiatives that promote digital art in public spaces, providing opportunities for emerging artists to exhibit their works and connect with diverse audiences.


Digital art in Spain has undergone remarkable evolution from its inception in the 1980s to the present day. Thanks to the work of visionary artists, committed cultural institutions, and technological advancements, digital art has found its place on the national artistic stage. With a growing market and support from the public and collectors, digital art in Spain promises to continue its upward trajectory, blending creativity and technological innovation in a unique artistic symbiosis.




Barcelona, July 2023.






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